SAMUDRA was established in Jakarta in 1984 with the aim of providing superior exhibition construction services to clients based in Indonesia. During the following years, the company's scope of business was gradually expanded to provide full exhibition management services to clients participating in domestic and overseas expositions, trade fairs and exhibitions, conventions and seminars.

In 1994, SAMUDRA proudly gained official membership to Octanorm Service Partner International (OSPI), the worldwide network of Octanorm exhibition system providers and is today still the sole OSPI member in Indonesia.

In 2005, PT. SAMUDRA NIRAPRAGA became PT. SAMUDRA DYAN PRAGA, a joint venture with PT. DYANDRA PROMOSINDO, one of Indonesia's leading exhibition and events organisers. With the establishment of the joint venture, SAMUDRA joined KELOMPOK KOMPAS GRAMEDIA (KKG), a well-known media group of companies in South East Asia.

To further strengthen SAMUDRA's already strong presence in Indonesia's exhibition industry, a Branch Office has been established in Surabaya, East Java. Although in operation only since 2007, the Surabaya Branch Office is steadily gaining the attention of manufacturing industries in East Java.